Preserving Island from the Perspective of Tourism Semiotics: A Study at Sanrobengi Island, Takalar Regency

Abstract

Islands used as tourism destinations are vulnerable to environmental degradation caused by natural processes and tourism activities. This study examines the environmental condition of Sanrobengi Island, identifies signs, symbols, and communication related to conservation education, and formulates preservation strategies from a tourism semiotic perspective. Fieldwork was conducted on Sanrobengi Island in October 2025 using a qualitative approach. Primary data were collected through direct observation and interviews with local residents. The findings indicate that the island's environment has deteriorated because of unclear management, excessive waste, inadequate facilities, and limited attention to sustainable tourism. From a semiotic perspective, existing signs and forms of communication provide some encouragement for visitors to protect the environment, but their number, clarity, and consistency remain insufficient. The study proposes three strategies: strengthening educational and interpretive signage, involving local communities as island managers and educational guides, and enhancing collaboration among government, managers, communities, and other stakeholders. These strategies can strengthen conservation communication and support sustainable management of Sanrobengi Island as a marine tourism destination.