Planning and Implementation of Hybrid Event Case Study: Muslim Fashion Festival (MUFFEST), March 18-28, 2021 in Jakarta
DOI:
https://doi.org/10.33649/pusaka.v4i2.155Keywords:
Planning, Implementation, Hybrid Event, FestivalAbstract
This study aims to analyze the planning and implementation of Hybrid Event in Jakarta "Muslim Fashion Festival (MUFFEST) 2021" in Kota Kasablanka Mall and to identify the hybrid elements used during the event. This research method uses qualitative descriptive with a case study approach. Sources of data are obtained through observations with field notes, interviews, and documentation. Data collection techniques used in this study are: interviews with key informants such as Organizer, Supplier, and Venue. Also, literature study was used for qualitative data. This study indicates that the planning and implementation of the event has met all the required aspects. In the hybrid element, this event is also broadcast via live streaming on YouTube, Zoom, Instagram, and the V-Mix application. This study recommends incorporating hybrid elements, such as applications that support virtual exhibition activities and examine the experience of visitors attending the Hybrid Event..
References
Danim, Sudarwan. (2002). Menjadi Peneliti Kualitatif,
Bandung: Pustaka Setia.
DjohanM., PurwantoR., & FitriansyahY. (2020). Analisis
Pengelolaan Water Sport Event sebagai Destinasi
Wisata Olahraga di Danau Ranau Kab. Oku
Selatan Prov. Sumatera Selatan. Pusaka: Journal
of Tourism, Hospitality, Travel and Business
Event, 2(2), 84-97.
https://doi.org/10.33649/pusaka.v2i2.56
Fryatt, J. et al. (2012). Hybrid Meetings and Events: s.l.:
MPI Foundation
Goldblatt, Joe. (2005). Special Events ± Event Leadership
for a New World, Canada : John Wiley & Sons.
GowindaI., MutiarinD., & DamanikJ. (2021). Adaptasi
Industri Perjalanan Wisata Bali Ditengah Anomali
Kebijakan Menyambut Era Kenormalan
Baru. Pusaka: Journal of Tourism, Hospitality,
Travel and Business Event, 3(2), 82-87.
https://doi.org/10.33649/pusaka.v3i2.85
Hoods, J. (2018). From Hybrid Events to the next
generation – interactive virtual events. Lahti
University of Applied Sciences. Finland
Junaid, I. (2016). Analisis Data Kualitatif Dalam Penelitian
Pariwisata. Jurnal Kepariwisataan, 10(1), 59-74.
Karo KaroP. (2020). Analisis Pengaruh Experiential
Marketing Terhadap Tingkat Kepuasan Peserta
Sports Event Jakabaring Wonderful Run
Palembang. Pusaka: Journal of Tourism,
Hospitality, Travel and Business Event, 2(2), 127-
https://doi.org/10.33649/pusaka.v2i2.32
Rahardjo, Mutdjia. (2010). Artikel: Analisis Data
Penelitian kualitatif (sebuah pengalaman empiric).
Google search: Metode Kualitatif, (diakses tanggal
-03- 2021 pukul 21.00).
Rulinawaty, R., Sjuchro, D. W., Syahrial, S., Badollahi, M.
Z., & Hussain, Z. (2022). Online news regarding the
spread of the omicron variant in Southeast Asia.
Jurnal Studi Komunikasi, 6(2), 440-452.
https://doi.org/10.25139/jsk.v6i2.4865
Sasmita. (2020). Analisis Pasar Virtual Event di Tengah
Pandemi Covid-19. Jurnal Kepariwisataan, Vol 19,
No.1
Shone, Anton & Parry, Bryn. (2004). Successful Event
Management ± A Practical Handbook. London.
Thomson Learning.
Dyandra. (2021). Hadir Secara Hybrid dengan Spirit
Memulihkan Industri Fesyen Muslim di Masa
Transisi Pandemi. From Dyandra News Update:
https://www.dyandra.com/index.php/news/detail/ha
dir-secara-hybrid-dengan-spirit-memulihkanindustri-fesyen-muslim-di-masa-transisi-pandemi
(Accessed: 10 Mei 2021)
Event Planner. (2021). How to Prepare for Running a
Hybrid Event. From Event Planner Inspiration:
https://www.eventplanner.net/news/10290_how-toprepare-for-running-a-hybrid-event.html (Accessed :
Mei 2021).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Fetty Nurmala Rossi, I Made Adhi Gunadi, Hasnah Amirah Kirana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
