Inclusive Rural Tourism Planning through Community-Based Tourism and Social Entrepreneurship: A Case Study of Kemuning Tourism Village, Karanganyar Regency, Central Java

Abstract

Community-based tourism (CBT) is an important strategy for improving the welfare of local communities and preserving the environment. However, the involvement of women and vulnerable groups in the planning and management of rural tourism is still limited. This study aims to analyze the implementation of CBT in Kemuning Village, Karanganyar Regency, with a focus on the empowerment of women and vulnerable communities. The study uses a qualitative approach with a case study design through interviews, observations, and documentation. Field findings show that women are actively involved in four main aspects: institutionalization, tourism attraction development, human resource development, and women-friendly business management. In institutionalization, women have met the representation requirements, but their strategic role needs to be strengthened. In tourism attractions, women are involved in entrepreneurship, guide training, and engagement data management. Human resource development emphasizes practical training and communication forums to improve technical and social capacities and awareness of rights. Meanwhile, business management shows women's involvement in all stages of production and marketing of local products, increasing income while strengthening their role in the tourism ecosystem. These results confirm that women's empowerment through CBT is effective in creating inclusive, gender-equitable, and sustainable tourism.