Enhance Entrepreneurship Opportunity Through Tourism Site Development

Abstract

Tourism sector plays a crucial role in driving economic activity, not just in one area, but also in opening significant opportunities for business creation, along with the increasing development and improvement of tourism locations. The development and improvement of tourism locations are considered to be pioneers in increasing entrepreneurial initiatives among local communities. Through the created tourism attractions, the number of visitors will increase and have various needs that are not always prepared for before visiting. At this point, the community has business opportunities to meet these needs. This study was conducted with the aim of analyzing entrepreneurial opportunities created through the development and improvement of tourism sites. This study applied a qualitative method with a literature study approach. The data sources used were an accumulation of research articles, reviews, and other library sources selected through an inclusion process. The data were required to be research or reviews published within the last 10 years, have been peer-reviewed, be in Indonesian or English, and have a DOI identifier. The results of this study indicate that the increase in community entrepreneurship will not be directly visible, but the increase in visitors that occurs as a positive impact of tourism location development will gradually increase community initiatives to play a role as economic actors. Furthermore, through this development, communities will also adapt to market dynamics, consumer behavior, and other demands, making businesses more resilient in the event of significant changes in conditions. This research demonstrates the vital role of tourism sites as a driver of the community's economy.