DIGITAL BUSINESS IDEA OF THE TRAVEL U APPLICATION AS AN EFFECTIVE PLATFORM FOR TOURISTS

Abstract

This research aims to determine the development of business ideas and prototypes of the Travel U digital application. The research method used is qualitative using primary data with a questionnaire method distributed to respondents in the North Sumatra region with a target sample of 20 respondents and contains questions related to variables. -variables studied. The research results show that the business idea and prototype of the Travel U digital application are worthy of development. In the prototype experiment there were no obstacles and could access speed well. Respondents also admitted that the business idea and prototype of the Travel U digital application were easy to remember and use. With a simple display, it makes it easy for users from all walks of life to access travel information available on the Travel U digital application. The combination of booking travel tickets from air, land and sea makes business ideas more attractive. However, some displays of the Travel U digital application need to be designed as attractively as possible. The respondents' advice given after trying to operate the prototype of the Travel U digital application was to add a photographer feature and further develop the design so that it is not too monotonous.

Keyword: Business Ideas; Prototypes; Digital Applications; Travel U