Pendampingan Pengelolaan Event Hospitality Berbasis Nilai Publik di Desa Wisata Salluallo, Tana Toraja
DOI:
https://doi.org/10.33649/80sg0p02Keywords:
event hospitality, nilai publik, pendampingan, desa wisata, Salluallo, kebijakan publikAbstract
Desa Wisata Salluallo di Kabupaten Tana Toraja memiliki potensi wisata budaya, alam, dan hospitality, tetapi pengelolaannya menghadapi kendala kapasitas sumber daya manusia, koordinasi antarpemangku kepentingan, aksesibilitas, dan pemerataan manfaat ekonomi. Artikel ini mendeskripsikan kebutuhan pendampingan pengelolaan event hospitality berbasis nilai publik serta tantangan implementasi kebijakan publik di desa wisata tersebut. Kegiatan menggunakan pendekatan pengabdian partisipatif melalui ceramah, diskusi, praktik, pendampingan, wawancara dengan pemangku kepentingan lokal, dan refleksi evaluatif. Informasi lapangan dalam dokumen kegiatan menunjukkan bahwa Pokdarwis mengelola wisata tenun, Tongkonan, dan homestay warga, sedangkan sejumlah atraksi dan fasilitas pendukung berada di bawah pengelolaan Yayasan Katolik pada kawasan Sa’pa Bayo-Bayo. Belum adanya kerja sama formal antara pemerintah desa, Pokdarwis, dan pengelola kawasan menyebabkan koordinasi serta distribusi manfaat belum optimal. Pendampingan karena itu perlu berfokus pada peningkatan kapasitas pengelolaan event, penguatan kelembagaan, promosi digital, perbaikan aksesibilitas, dan fasilitasi kemitraan. Pengelolaan event hospitality berbasis nilai publik berpotensi memperluas manfaat ekonomi, memperkuat partisipasi sosial, dan melestarikan budaya lokal apabila ditopang kolaborasi formal dan tindak lanjut berkelanjutan. Temuan ini bersifat deskriptif-kualitatif; dokumen sumber tidak menyajikan ukuran kuantitatif perubahan kapasitas peserta.
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