Optimization of Tourism Management, Promotion of Tourist Attractions, and Creative Economy Based on Android Application in Kulu Village, Wori District, North Minahasa Regency
DOI:
https://doi.org/10.33649/iconmths.v1i1.458Keywords:
Tourism management, promotion, creative economy, android, kulu villageAbstract
Kulu Village is one of the villages in North Minahasa Regency with untapped tourism potential. The research object is Kulu Village, North Minahasa Regency, which has the potential for diving spots, fishing spots, mangrove forest, paniki Island, legend of posi-posi kuning, local culture and traditions that have not been optimized, as well as the Kulu village community, which has creative economic businesses. Therefore, this research aims to optimize the tourism management model, promote tourist attractions, and develop creative economies based on Android (Website & All Social Media Platforms) in Kulu village. The research method used is the Qualitative Method with data collection techniques of observation, interviews, and questionnaires. Information is obtained from stakeholders, including the village government, tourism economic actors, and the community related to tourism, the promotion of tourist attractions, and the creative economy in Kulu village. Meanwhile, the data analysis technique uses the Scoring system and FGD (Focus Group Discussion). The research concluded that Kulu Village's tourism potential can be maximized through infrastructure improvements, digital promotion via websites and social media, local product integration, and stakeholder partnerships. Developing an Android-based web application and providing community training is crucial for promoting tourism and enhancing the local creative economy. Kulu Village has rich natural and cultural tourism potential. However, to fully harness this potential, infrastructure improvements, institutional strengthening, and promotion through websites and social media platforms like Instagram, Facebook, TikTok, and YouTube are essential to attract both local and international tourists. Strengthening partnerships with stakeholders, such as travel agents, online booking platforms, and influencers, is also crucial to increase the visibility of Kulu Village's tourism destinations. Additionally, local products such as handicrafts and traditional cuisine can be integrated into the tourism ecosystem through digital platforms, including websites and social media
References
A’inun, F., Hetty, K., & Rudi, S. D. (2015). Pengembagan desa wisata melalui konsep community based tourism. Prosiding KS : Riset & PKM. No 3 Vol 2.
A Priadi, VLD Pasaribu, S Virby, S Sairin, WG Wardani - Abdi Laksana: Penguatan Ekonomi Kreatif Berbasis Sumber Daya Desa Dikelurahan Rempoa. Jurnal Pengabdian Kepada Masyarakat, 2020.
Bere, F., Fanggidae, A., Kurniawati, M., & Fanggidae, R. (2023). STRATEGI PENGEMBANGAN POTENSI PARIWISATA ALAM PANTAI PANMUTI DI KABUPATEN KUPANG. GLORY Jurnal Ekonomi Dan Ilmu Sosial, 4(6), 1375-1388.
Darmayanti, P.W., I Made Darma Oka and Fransiska Fila Hidayana 2023. The Role of Digital Marketing for Village Tourism Development in Tabanan Regency. Jurnal Kajian dan Terapan Pariwisata. 3, 2 (May 2023), 21-29. DOI:https://doi.org/10.53356/diparojs.v3i2.78.
Hastutik, D., Padmaningrum, D., Wibowo, A. (2021) Peran Badan Usaha Milik Desa (BUMDes) dalam Pengembangan Desa Wisata di Desa Ponggok Kecamatan Polanharjo Kabupaten Klaten. Journal of Agricultural Extension. 45(1), 46-58, 2021. https://doi.org/10.20961/agritexts.v45i1.51539.
I Gde Pitana; I Ketut Surya Diarta. Pengantar ilmu pariwisata / I Gde Pitana, I Ketut Surya Diarta. Yogyakarta :Andi, 2009.
Karman, Joni. 2019. Sistem Informasi Geografis berbasis Android Kasus Aplikasi SIG pariwisata. Yogyakarta: CV BudiUtama
Kondoj, T., Takaendengan, M., Gumolili, Y., J., H., Solang, J., A. (2023) Studi Kolaboratif Sebagai Model Pengelolaan Pariwisata Bahari Berbasis Masyarakat. Jurnal Ekonomi dan Pendidikan Volume 6 Nomor 2. Hal. 84-92 p-ISSN: 2614-2139; e-IS SN: 2614-1973, http://ojs.unm.ac.id/JEKPEND
Kondoj, T., Takaendengan, M., Pua, M., Manginsela, A., Kholiq, I., Dalanggo, O., & Malaru, K. (2022). Potensi Wisata Melby’ls Beserta A4 ( Attraction, Amenity, Accessibility, Ancilliary) di Kecamatan Tomohon Timur Kelurahan Kumelembuay. Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi, 1(2), 134-152. Retrieved from https://jurnal.polimdo.ac.id/index.php/semnas/article/view/538
Kuo, Tung-Sheng & Huang, Kuo & Thang, Nguyen & Phuc Hung, Nguyen. (2019). Adoption of mobile applications for identifying tourism destinations by travellers: an integrative approach. Journal of Business Economics and Management. 20. 860-877. 10.3846/jbem.2019.10448
Kurniawan, Ady Purna et al. Android Mobile Application for Promotion of Pangandaran Leading Tourism in Augmented Reality Technology. IJAIT (International Journal of Applied Information Technology), [S.l.], p. 10-16, july 2020. ISSN 2581-1223.
Mengko, S., & Sambeka, V. (2020, July 31). Identifikasi Potensi Objek Wisata Pulau Paniki di Desa Kulu Kecamatan Wori Kabupaten Minahasa Utara. HOSPITALITY AND TOURISM, 3(2).
Mumtaz, A. T. Digitalisasi Wisata di Desa Wisata. Jurnal Kajian Ruang. Vol.1 No.1 . 2021.
Oktandi, N. F., & Ardiansyah , I. . (2023). LITERATURE REVIEW REVOLUSI INDUSTRI 4.0 PADA BISNIS: DALAM BUKU REVOLUSI INDUSTRI 4.0. Mufakat: Jurnal Ekonomi, Manajemen Dan Akuntansi, 2(4), 355–360.
Pedrana, M. (2014). Location-based services and tourism: possible implications for destinations. Current Issues in Tourism,17(9), 753-762. https://doi.org/10.1080/13683500.2013.868411
Peraturan Pemerintah Nomor 72 Tahun 2005 tentang Desa. Jakarta : Direktorat Jendral Otonomi Daerah.
Rabbani, Dana & Najicha, Fatma. (2023). Pengaruh Perkembangan Teknologi terhadap Kehidupan dan Interaksi Sosial Masyarakat Indonesia.
Raharjo Budi. Herianto Imam. RK Enjang. 2012. Modul Pemrograman Web (HTML,PHP & MYSQL) ISBN : 978-602-8759-18-2
Ridzal, N. A dan Hasan. W. A. Penguatan ekonomi kreatif berbasif potensi lokal dengan meningkatkan jiwa wirausaha dalam pemanfaatan sumber daya alam di keluarahan Masiri Kecamatan Batauga Kabupaten Buton Selatan. Jurnal Pengabdian kepada masyarakat membangun negeri. Vol 3. No.3. 2019
Sari, Anggri Puspita, dkk. 2020. Ekonomi Kreatif. Yayasan Kita Menulis. ISBN: 978-623-6761-59-5
Saragih, Megasari & Surya, Elfitra & Mesra, B. (2021). Kajian Dasar Pariwisata. ISBN : 978-623-96596-8-4
Setiawan, W. Era Digital dan Tantangannya. In Seminar Nasional Pendidikan 2017.
Takaendengan, M. E., Avenzora, R., Darusman D., & Kusmana, C. (2022). Financial Feasibility of Communal Homestay Business in Eco-Rural Tourism. Indonesian Journal of Business and Entrepreneurship (IJBE), 8(1), 59. https://doi.org/10.17358/ijbe.8.1.59
Takaendengan, M. E., Avenzora, R., Darusman, D., & Kusmana, C. (2022). Socio-cultural Factors on The Establishment and Development of Communal Homestay in Eco Rural Tourism. Jurnal Manajemen Hutan Tropika, 28(2), 91. https://doi.org/10.7226/jtfm.28.2.91
Tjiptono, Fandy. 2008. Strategi Pemasaran, Edisi 3. Jakarta: Andi.
Undang-Undang Nomor 32 Tahun 2004 tentang Pemerintah Daerah. Jakarta, Direktoral Jenderal Otonomi Daerah.
Utama, I. G. B. R. U. Pengantar Industri Pariwisata. 2015. ISBN : 978-602-280-781-0
Wibawa, I. P. A. ., Astawa, I. P. ., Sukmawati, N. M. R. ., Arjana, I. W. B. ., & Sutarma, . I. G. P. (2022). Digital Marketing and Sustainable Tourism for Tourist Villages in Bangli Regency. International Journal of Glocal Tourism, 3(2), 88-99.
Wibowo, T. I., & Setiyanto, N. A. (2012). Aplikasi mobile informasi pariwisata kota Semarang berbasis android. Techno.com, 11(3), 124-133.
Yanti, D. (2020). Pengaruh Digital Marketing Terhadap Peningkatan Kunjungan Wisata Di Danau Toba The Effect Of Digital Marketing Toward Enhancement Tourist Visit In Toba Lake. Khasanah Ilmu: Jurnal Pariwisata Dan Budaya, 11(1).
