Promoting Sustainable Marine Tourism Through Hospitality Management Study Programs: Hospitality Students' Perspectives on Marine Environmental Sustainability in Bali
DOI:
https://doi.org/10.33649/iconmths.v1i1.381Keywords:
Sustainable Marine Tourism, Environmental Sustainability, Marine conservation Capital, Students Perceptions, Hospitality Management EducationAbstract
This qualitative research examines the impact of the hospitality management study program on the promotion of sustainable marine tourism, with a focus on hospitality management students' views on marine environmental sustainability. Conducted at Triatma Mulya University, the study involved comprehensive interviews and focus groups with a diverse group of students, including first-year, third-year, and fifth-year students from the hospitality management study program. The aim is to understand how students perceive the integration of sustainability concepts into their education and how these perceptions influence their attitudes towards marine conservation. Through semi-structured interviews and group discussions, this research explores students' experiences with sustainability-oriented courses, their attitudes toward marine environmental protection, and their plans to apply these principles in their future careers. The study identifies key issues such as challenges students face in implementing sustainable practices, shortcomings in current educational approaches, and varying levels of commitment to marine environmental management. Students reported both enthusiasm for sustainability and difficulties in translating their learning into actionable practices, highlighting a gap between theoretical knowledge and practical application. The findings reveal that while students recognize the importance of sustainability, they encounter obstacles such as limited resources, insufficient practical experience, and a lack of support in applying sustainability concepts. This research underscores the need for enhancements in educational strategies, such as incorporating more hands-on experiences, case studies, and better alignment between academic content and industry practices. Insights from this study provide valuable information for educators and policymakers aiming to refine hospitality management programs to better promote sustainable marine tourism. By contributing to the broader discussion on incorporating sustainability into educational frameworks, this research emphasizes the critical need to prepare students with the skills, knowledge, and practical experience necessary to become effective advocates for marine environmental sustainability within the hospitality industry. This approach will help bridge the gap between education and real-world applications, fostering a more environmentally responsible workforce.
References
Adikampana, I. M. (2017). Pariwisata berbasis masyarakat (1st ed.). Cakra Press.
Allo, M. D. G., Kabanga, T., Situru, R. S., & Dewi, R. (2018). Pariwisata berbasis masyarakat (Community Based Tourism) di Kabupaten Tana Toraja. Kepariwisataan Berbasis Riset Dan Teknologi, 148–154.
Arismiyanti, N. K. (2017). Development strategy of sustainable marine ecotourism in Indonesia. ASEAN Journal on Hospitality and Tourism, 15, 118–138.
Astuti, M. T., & Noor, A. A. (2016). Daya tarik Morotai sebagai destinasi wisata sejarah dan bahari. Jurnal Kepariwisataan Indonesia, 11(1), 25–46.
Buckley, R. (2012). Sustainable tourism: Research and reality. Annals of Tourism Research, 39, 528–546. https://doi.org/10.1016/j.annals.2012.02.003
Darmaputra, P. G. R., Dianasari, D. A. L., & Kalpikawati, I. A. (2020). Penyerapan konsep green hotel di Nusa Lembongan Bali. Jurnal Bisnis Hospitaliti, 9(2), December 2020.
Daponte, P., Rossi, G. B., & Piscopo, V. (2022). Measurement for the Sea: Supporting the Marine Environment and The Blue Economy. Springer.
Dritasto, A., & Anggraeni, A. A. (2013). Analisis dampak ekonomi wisata bahari terhadap pendapatan masyarakat di Pulau Tidung. Reka Loka: Jurnal Online Institut Teknologi Nasional, 1–8.
Fosse, J., Tonazzini, D., Morales, E., Gonzalez, A., Klarwein, S., Moukaddem, K., & Louveau, O. (2019). Blue Tourism: The Transition Towards Sustainable Coastal and Maritime Tourism in World Marine Regions (Eco-Union Eds.).
Hamimah, T., Huda, N. N., Kamlun, K. U., Rashid, R. A. R., Chan, & Lian, K. J. (2021). Sustainability assessment of mangrove forest as a tourist destination: A case study using GSTC Criteria in Kota Belud, Sabah, Malaysia. IOP Publishing. Tropical Forestry 2021.
Jones, P., Hillier, D. and Comfort, D. (2014) ‘Sustainability in the Global Hotel Industry’, International Journal of Contemporary Hospitality Management, Vol. 26, No. 1, pp.5-17
Kemenkomarinves. (2020). Road Map Reformasi Birokrasi 2020-2024 (Issue 4).
Karani, P., & Failler, P. (2020). Comparative Coastal and Marine Tourism, Climate Change, and the Blue Economy in African Large Marine Ecosystems. Environmental Development, 36, 100572. https://doi.org/10.1016/j.envdev.2020.100572
Khalik, W. (2014). Kajian kenyamanan dan keamanan wisatawan di kawasan pariwisata Kuta Lombok. Jurnal Master Pariwisata (JUMPA), 01(01), 23–42. https://doi.org/10.24843/jumpa.2014.v01.i01.p02
Khirsnamurti, Utami, H., & Darmawan, R. (2016). Dampak pariwisata terhadap lingkungan di Pulau Tidung Kepulauan Seribu. Journal Kajian, 21(3), 257–273. https://doi.org/10.22212/kajian.v21i3.779
Kurniawan, F., Adrianto, L., Bengen, D. G., & Prasetyo, L. B. (2016). Vulnerability assessment of small islands to tourism: The case of the Marine Tourism Park of the Gili Matra Islands, Indonesia. Global Ecology and Conservation, 6, 308–326. https://doi.org/10.1016/j.gecco.2016.04.001
Lau, E., Kabu, M., & Lobang, S. (2019). Development of community-based tourism Monbang Village-Alor, Indonesia. ICESC, 1–6.
Listiowati, A. S., Wiranatha, A. S., & Suryawardani, I. G. A. O. (2020). Strategi pengembangan DTW Pantai Diamond di Dusun Pelilit, Desa Pejukutan, Nusa Penida, Klungkung, Bali. Jurnal Master Pariwisata (JUMPA), 6, 516. https://doi.org/10.24843/jumpa.2020.v06.i02.p13
Marsaoly, M. F., Bato, M., & Widiastuti, N. (2017). Economic benefit of whale shark tourism in Akudiomi Village, District Yaur, Nabire Regency. Jurnal Sumberdaya Akuatik Indopasifik, 1(1), 105–118. https://doi.org/10.30862/jsai-fpik-unipa.2017.Vol.1.No.1.25
Pol, P., & Patil, H. (2015). Perception of final year hotel management students towards working in the hotel industry. Atithya: A Journal of Hospitality, 1(2), 53–54.
Richardson, S. (2010). Tourism and hospitality students' perceptions of a career in the industry: A comparison of domestic (Australian) students and international students studying in Australia. Journal of Hospitality & Tourism Management, 17(1), 1–11.
Richardson, S., & Butler, G. (2012). Attitudes of Malaysian tourism and hospitality students towards a career in the industry. Asia Pacific Journal of Tourism Research, 17(3), 262–276.
Richardson, S., & Thomas, N. J. (2012). Utilising Generation Y: United States hospitality and tourism students' perceptions of careers in the industry. Journal of Hospitality and Tourism Management, 19(2012), 1–13.
Schneider, B. (1987). The people make the place. Personnel Psychology, 40(3), 437–453.
Sheldon, P.J. , Benckendorff, P.J. and Fesenmaier, D.R. (2017) Social Media and Tourism. In: Tourism Information Technology, 2nd Edition, 120-147. https://doi.org/10.1079/9781780641850.0120
Sloan, P., Legrand, W., & Chen, J. S. (2017). Sustainability in the hospitality industry: Principles of sustainable operations (3rd ed.). Routledge.
Stone, M. J., Padron, T. C., Wray, M. L., & Olson, E. D. (2017). Career desires and expectations of event management students. Journal of Hospitality & Tourism Management, 32, 45–53.
Shaleh, T. M. (2016). Peran lembaga adat dalam pengelolaan wisata bahari (Studi kasus di Pantai Pandawa Desa Adat Kutuh Badung-Bali). Prosiding Seminar Nasional Tahunan Ke-V Hasil.
Tuzunkan, D. (2018). Undergraduate tourism students’ perceptions and attitudes towards the tourism industry: The case of Daejeon, South Korea. GeoJournal of Tourism and Geosites, 21(1), 103–111.
